The secret is out, and much sooner than the New York Times was hoping. This is because they want to avoid competitors from moving forward with their plans for the upcoming year, and future start of 2011. Top guns at the New York times have formally introduced their idea to have readers charged to access their website after a certain amount of consultation visits. This will take affect the beginning of next year, but already The New York Times is preparing for this change by designing a new foundation to provide a smooth experience using multiple platforms. This means that if versions of a program run on Windows and the Macintosh, the software supports multiple platforms. The New York Times is pulling out all the stops to prepare for the future, and stay ahead of the economy, which is one motive behind their new business model aside from the fact that they believe their readers are loyal and will pay for their professional journalism and award-winning digital content and services. The Chairman and publisher Arthur Sulzberger Jr., president and chief executive Janet L. Robinson, senior vice president for digital operations Martin A. Nisenholtz and executive editor Bill Keller all went on the record with the Times' Richard Perez-Pena for his story on the decision. Here is a quote from the press release from The New York Times:
"The new approach, referred to as the metered model, will offer users free access to a set number of articles per month and then charge users once they exceed that number. This will enable NYTimes.com to create a second revenue stream and preserve its robust advertising business. It will also provide the necessary flexibility to keep an appropriate ratio between free and paid content and stay connected to a search-driven Web." While New York Times subscribers will have FREE access to these upcoming perks, continuous professionalism, and outstanding journalism remember that all of this is available to readers who are willing to pay for complete access to the paper they love to read everyday. More details of the upcoming business model will be available in coming months and hopefully that will include affordable prices for current and future readers.
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