Making a quick buck these days can be a little rough for some people, but for CEO Katherine Rothman it's a piece of cake. KMR Communications has extended offers to bloggers who write about the firm's specialties in exchange for a fee. There has been a bit of chatter about her tactics and whether or not it makes the blogger bias about the topic/specialty he or she writes about. Rothman views it as a "win win situation." I wonder how this will effect he blogosphere and firm's that might take on Rothman's new offer.
A Little Give & Take
Making a quick buck these days can be a little rough for some people, but for CEO Katherine Rothman it's a piece of cake. KMR Communications has extended offers to bloggers who write about the firm's specialties in exchange for a fee. There has been a bit of chatter about her tactics and whether or not it makes the blogger bias about the topic/specialty he or she writes about. Rothman views it as a "win win situation." I wonder how this will effect he blogosphere and firm's that might take on Rothman's new offer.
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