Ann Taylor has always been known for its classic style, but with the changing times the brand is revamping its image and giving it a little edge. Along with some edginess every woman desires to be sexy and Ann Taylor has figured out a way to exude such sex appeal. The brand will be collaborating with lingerie brand Eberjey to create what will be known as Bluebird. Bluebird will be launching in Ann Taylor stores on February 2, 2010. The sexy, yet tastefully feminine lingerie line will be aiming to bring in a younger customer to the classic brand.
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