Merry Christmas! Oh wait...its, um, February! So what is Ann Taylor doing giving out gift cards this time of year? Apparently at the Ann Taylor LOFT summer 2010 exclusive blogger preview, bloggers got a little more than just a glimpse at the new collection. In exchange for blog posts, LOFT had a mystery gift drawing: gift cards ranging from $10-$500. Now we all know that brand marketers and agencies can't pay bloggers or offer gifts in exchange for posts. Needless to say the swap worked, a card for some coverage, but it still doesn't make it right!
The Universal Gift
Merry Christmas! Oh wait...its, um, February! So what is Ann Taylor doing giving out gift cards this time of year? Apparently at the Ann Taylor LOFT summer 2010 exclusive blogger preview, bloggers got a little more than just a glimpse at the new collection. In exchange for blog posts, LOFT had a mystery gift drawing: gift cards ranging from $10-$500. Now we all know that brand marketers and agencies can't pay bloggers or offer gifts in exchange for posts. Needless to say the swap worked, a card for some coverage, but it still doesn't make it right!
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