Could you imagine a recyclable pair of stilettos? French designer Jean Paul Gaultier see’s this as a wonderful fashion opportunity. Not only will he achieve a complicated task, he will also be designing shoes that are helpful for the environment. Jean Paul Gaultier is collaborating with a Brazilian eco-friendly footwear brand called Melissa. Their goal is not only to create a recyclable pair of heels but to also make them fashionable and sexy. The thought of recyclable heels is great for the fashion industry, but how appealing to the eye could they be? This positive and helpful collaboration will show the world a new side of the infamous French designer’s work. The stilettos will be 4” high. The design will include opaque plastic which will criss-cross to create the straps, and other forms of plastic within the heel. They will come in five different colors including; black, camel, tangerine, beige, and lime. These basic colors make the stilettos wearable and useful for every day fashions. This infamous creation will go for $320 per pair. They will be available this coming June 2010.
The rock band Paramore’s lead singer, Haley Williams, wore Melissa’s shoes at the Grammy’s. She rocked out a pair of Melissa high heels while walking down the red carpet. Along with Haley Williams, the brand Melissa also caught the attention of some other celebrities. Singers Keri Hilson and Kesha also showed up to the Grammy’s wearing Melissa. What a milestone for the fashion industry!
This eco-friendly brand is not only popular in the United States, but also through out Europe. Banner, in Milan and the Gallerie Lafayette, in Paris, are Europe’s focal points when it comes to fashion. This is where Melissa has posted work and collaborations within fashion displays. Melissa has worked with designers Vivienne Westwood, Alexandre Herchcovitch, and architect Zaha Hadid. Hopefully this will start a new fashion trend within the industry. Maybe more designers will follow this and start using recyclable materials. With this new eco-friendly style, you can be fashionable while saving the planet!
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