Passion, determination and aspiration is all one needs to succeed. That’s what a small Boston-based PR firm had to drive their business to success today. Fire It Up PR won an NBC RFP last year to represent 85 athletes prior to the Vancouver games and all athletes during the games. The purpose of the PR campaign is to employ viewers and fans through the athlete’s lifestyle stories. Anything from fashion to their personal stories and how they become a world class athlete is going to be the key to attract an audience. Fire It Up President Diane McNamara has been getting many media requests since the PR firm has been profiling the Olympic athletes. McNamara claims that the reason why Fire It Up is where it is today is because of “determination and being able to craft a good story.” The drive that Fire It Up has is inspiring and proves that if you put your mind to it, you can succeed at attaining your goals.
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