In an article titled "Rise Of The Image Men," business magazine The Economist gives a brief analysis of the public relations industry. Starting with the father of public relations, Ivy Lee, the article chronicles the difficulties faced by the PR industry, such as deciding whether or not a cause should be promoted (the article mentions the Norwegian government's push to bring back whaling) and just how strongly one should persuade (one story involves Ivy Lee making accusations that a union organizer named Mother Jones was a prostitute and brothel-owner).
The article also brings up the more current issue of social media. According to the article, many PR consultants are becoming hopeful that they will create a successful campaign based solely on social media, while "all that is happening is that social-media elements are being added to traditional marketing plans." Ultimately, however, the article presents a hopeful outlook for the future of social media in public relations, stating that "another century of spin, perhaps greater than the one gone by, is in prospect."
Click here to read the full article: http://www.economist.com/node/17722733?fsrc=scn/fb/wl/ar/prmen
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