Although she is not an actress particularly known for her fashion sense, Hillary Swank is reportedly going to design her own clothing line, becoming just the latest Hollywood starlet to use her fame to sell merchandise.
Swank's line is in the process of being negotiated, but her business partners at Designers Management Agency (DMA) told Women’s Wear Daily that it will cater to the athletic set (much like supermodel Heidi Klum’s new line for New Balance).
In the WWD interview, DMA co-founder Marc Beckman said, “Our platform is a contemporary, outdoor, athleisure brand.”
It makes sense that Swank, a former gymnast, would choose to design a line of athletic wear for women, but the news still comes as a surprise to many.
Readers, what do you think of Hillary Swank’s upcoming arrival onto the fashion scene as a designer?
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