PR Backlash For The "King" ?

Lebron "King" James was an NBA fan favorite across the board until 24 hours ago when he announced he'd leave his hometown and first term NBA team, the Cleaveland Cavaliers for the Miami Heat. The people of Ohio and it's vicinity are "hurt" and feel "betrayed" by it's former hero. No one can understand why Lebron would choose a team who already has at least two franchise players other than the idea that he may just want to be in Miami and with his friends. The backlash for the self-proclaimed "King" has already begun with assault on Lebron and his image by Cleaveland Cavaliers team owner Dan Gilbert writing an open letter available on the team website. Many even outside of the area in places that were never considered in his choices feel it was a dirty move. Will the "King" need a strong strategic public relations campaign to accompany him at his new home? Or will his talents carry him through to his first NBA Championship? The fact that the Miami Heat has already sold out it's season tickets says favors the latter. For now.