How To Spin Public Relations Entirely:

How many different ways can one say "Public Relations"... here's one way, "Media Strategy Firm". NBC Chief legal analyst, Dan Abrams of Abrams Research recently sat down with CNN's "Reliable Sources" host Howard Kurtz and one of the many topics discussed was the nature of business for Abrams Research. Abrams insists that what his firm does is not Public Relations.

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To Dan Abrams brand management is not public relations. What Abrams Research does very much falls under the Marketing/PR umbrella. Those who do PR are usually proud to say just that, they do "PR". It is what you accomplish that separates you from the pack. Not what you call yourself.