The Social Media Examiner recently published an article by Bill Seaver titled "Dealing with Employees Who Are Social Media Celebrities."
Like Seaver explains, the wonderful thing about social media is that almost anyone can become a celebrity. Awesome!
An employee celebrity is described as someone who "has a positive reputation apart from or in addition to your corporate brand."
However, employers should proceed with caution. While your employee celebrity could present you and the organization with some positive opportunities, the hiring does not come without some very real threats.
Kudos to Seaver for giving examples of these threats, specifically naming those who were unlucky enough to incite anger over a simple tweet. Hello, people. It's the age of the Internet. Nothing you say is private, especially on social media sites.
To read the full article, visit www.socialmediaexaminer.com/employees-as-social-media-celebrities/.
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