Prabal Gurung (@prabalgurung) recently broke the news that he had been chosen as one of the eleven designers who were handpicked to make over the most popular designs of the last century.
Minutes later, Women's Wear Daily (@womensweardaily) confirmed - and added a social media twist worthy of the 21st Century.
As the Gilt Groupe blog explains, "the person who generates the most buzz about this project will walk away with a $1,000 in Gilt credit."
Genius.
Not only is there going to be tons of buzz around this (thanks, in part, to the 100th anniversary and Mercedes-Benz Fashion Week), but now WWD just secured itself free press.
Obviously, WWD is pulling out all the stops to celebrate its 100th anniversary and this partnership with Gilt Groupe is no exception.
The eleven designers reinventing the looks of the past century include: ADAM, Alexandre Birman, Dana Lorenz, Doo.Ri, Jason Wu, Kimberly Ovitz, Lyn Devon, Marchesa, Proenza Schouler, Prabal Gurung, and THAKOON.
Even if you're not feeling inclined to enter the contest to generate buzz, it's worth making the trip to the blog to check out the designers' sketches. I, for one, cannot wait to see Marchesa's, Prabal's, and Wu's...oh hell, I can't wait to see all of them!
To enter the contest for the $1,000 Gilt credit, visit WWDGiltPromo.com.
If you're just interested in buying the pieces (oh to be you), make you sure you're one of the first to visit the site from September 15 - 17, which is when the exclusive pieces will be available for sale.
MSMPR24seven does not own the picture of Prabal Gurung.
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