E! Entertainment recently announced their plans to launch a clothing line and other merchandise, presumably to give ravenous pop-culture fans their merchandise fix.
Before long, you too will be able to buy Adrianna Papell special occasion dresses, Stila cosmetics, self-tanner, and much more from the brand’s “Live From the Red Carpet” line. The products will be sold in department stores and other major retailers nationwide.
Suzanne Kolb, president for marketing at E! and Style told The New York Times that the move is a way for the brand to “stay relevant.”
“Entry into branded consumer products is a logical next step for E!'s Live From the Red Carpet, which has made its mark as the worldwide destination for comprehensive red carpet coverage," said Kolb. "This new initiative allows us to expand the E! brand beyond TV and into our viewers' lives by inspiring their own red carpet moments which turn any occasion into an award-winning celebration. We have always been in the business of portraying beauty on the screen; now we are sharing some of those secrets with women everywhere."
Readers, what do you think of E!’s plan to launch merchandise?
MSMPR24seven does not own the rights to the image above.
No comments:
Post a Comment