As PRNewser reported, the minds behind Foursquare have wised up a bit when it comes to public relations.Last October, Foursquare founder Dennis Crowley told PRNewser that "his fast growing location-based service had no need for a PR agency because 'PR pretty much takes care of itself.'"
This past June the founder even said that hiring a publicist would be considered "overkill."
It seems, however, that Crowley has changed his tune. This week, Foursquare hired mid-sized firm Kaplow PR.
Kaplow PR's former client list includes Skype.
While Foursquare is taking a step in the right direction, the company is going to need to step up its act in the PR spectrum, especially considering that Foursquare has over four million users.
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