Waiting for a bus is rarely exciting or glamorous, and it can even drive some to hit the bottle after a long day of commuting. And Absolut vodka is going to make sure that doesn't change anytime soon.
The vodka giant launched an outdoor advertising campaign in Chicago recently which included decorating nine bus shelters to promote flavors like "Lemon Drop" and "Bloody."
Sounds like a creative way to catch the attention of potential customers, no? Well get this - one shelter even offers commuters sleek chairs with yellow cushions and is covered with bright yellow neon paint. There is even a lemon tree growing out of the top of the shelter!
Sue Anderson, a creative director at TBWA/Chiat/Day, the agency behind the promotion had this to say about the campaign:
"It's a way to make consumers feel like they are experiencing that cocktail."
Absolut is currently considering an expansion of the program to New York and Los Angeles.
MSMPR24seven does not own the picture above.
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