Alexa Chung has made it work for "Madewell," Jean Makers since 1937. Her modeling and TV career have prepared her for everything in fashion and her line has proven to be the anticipation of teenage girls and woman that are "forever twenty-one." With an hybrid style incorporating a youthful school girl look, both adventurous and sweet her concept contains innocent garments that (if styled just right) can compliment any woman. A great way to get everyone excited about Alexa's ability to kill fashion was the kick-off party held at the Bowery Hotel to celebrate the union. Alexa chatted up her models, and danced along to oldies like "Lollipop" and "Leader of the Pack."
Her collection spans super-short shorts, velvet jumpers with Peter Pan collars, schoolboy blazers, prairie skirts, washed-out denim work shirts, polka dots, and stripes. Though, some women may be uncertain about their post-teenage ablilities, it's nothing clever styling or a little mixing and matching cant solve.
I personally cant wait for the collection to hit a Madewell store near me. Apart, from the fact that Madewell is already the perfect store for every girl urban, girly, or indie. Adding Alexa Chung to the sewing room (in my mind) reminds every woman that its not only about your age its about your spirit. With this combination of comfort and style ladies won't be able to find an outfit, or garment that doesn't make them feel good. The collection is set to hit Madewell stores this Fall 2010 so look out for it and tell a friend. For more information on the Madewell brand and Alexa Chung's new collection go to http://www.madewell.com/.
No comments:
Post a Comment