Good news for the fashionistas out there: wearing designer clothes will actually improve your life! There’s just one catch — the designer pieces you wear must sport a logo in order for you to reap the benefits.
So why does the label matter? A new study shows that designer logos can grant their wearers benefits ranging from increased cooperation, money, and job recommendations!
In one experiment, volunteers rated a man wearing a polo shirt with a designer logo as being more suitable for a job than when his shirt did not have a logo on it, and they recommended a higher salary.
Not only do designer logos have the ability to alter the way others perceive us, but they also have the power to change the way we are treated. Surprisingly, donors even gave more money to charity when the women who were raising the money were wearing designer shirts!
Why is this so? The Economist reported that researchers believe that the labels are perceived as symbols of quality (since they are an obvious status symbol).
Readers, are you surprised by the results of this study? Do you wear clothing with designer logos? And if not, do the results of this study give you an excuse to splurge for a change? Let us know in the comments!
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