In an apparent attempt to expand his brand and connect with his fans, Jay-Z has launched a blog, Life + Times.
Mediabistro.com spent some time on the site, noting that it was hard to navigate. New York magazine's Vulture site delves into the reasons behind the launch.
"You can certainly see this kind of thing — an attempt to connect Jay to all things that are hip and relevant...something about ‘expanding and preserving Jay-Z’s brand."
To read more about the critique emerging about the site, please visit http://www.mediabistro.com/prnewser/jay-z-beefs-up-his-brand-with-life-times_b18792.
Readers, will you visit Jay-Z's site? What would you like to see on the blog?
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