It's official - Justin Bieber is breaking into the perfume industry.
Bieber joins a long list of celebs who have tried their hand (or their noses) at the art, but what he has planned will surprise you.
It would be oh so easy for the teenager to mass-produce an overly sweet-smelling fragrance in a typical glass bottle, market it to his tween/teen demographic, and make a killing.
However, reports have surfaced that Bieber is going in a completely different direction. The singer is reportedly infusing different accessories with his unisex - yes, unisex - scent.
Bieber joined with Etoile Nation Beauty to produce the scent, titled "My World." The accessories, which include watches and dog tags, will hit a Wal-Mart near you on Black Friday.
Parents, prepare yourself. Your kids are going to go nuts with Bieber Fever for those products, so make sure you're up bright and early to snag the goodies.
And for those rabid fans wondering, Bieber recently announced that he likes Britney Spears' perfume on girls.
MSMPR24seven does not own the photo above.
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