A Gem of an Idea: Endless.com Launches New Jewelry Category


This Wednesday, accessory-lovers everywhere had reason to celebrate as Endless.com announced the launch of a new jewelry category on its site.

The new category features 68 brands and over 3500 styles.

"We are so excited to launch jewelry at Endless and believe our customers will love this very diverse, in-depth and trend-driven selection of beautiful jewelry," said Jennifer Arthur, category leader, Jewelry and Watches, Endless.com and Amazon.com. "Whether it's a trend piece from CZ by Kenneth Jay Lane or a high-end timeless bauble, like an Auden or Gurhan necklace, customers will have many style options to choose from."

Arthur isn't exaggerating either - customers can purchase everything from bangles, bracelets, cuffs, pendants, necklaces, earrings and rings.

And for those customers aching for pieces they can't get anywhere else, know this: Endless will exclusively carry the Nicky Hilton Collection and all Devon Leigh styles have been designed just for Endless.

For those skeptics that think the only way to purchase jewelry is in store, Endless offers some incentives to persuade customers to warm up to the world of online shopping.

Endless offers free overnight shipping and free returns on all jewelry items.

Even better, the goal at Endless is to make buying accessories online the next best thing to touch and feel, even offering three separate viewing options: zoom technology, video, and modeling imaging.

Readers, what do you think of Endless.com's new jewelry category? Will you be purchasing your baubles over the Internet now?

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